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In a Pandemic: 5 Bakery and Snack Trends Accelerated by COVID-19

The COVID-19 pandemic has established wide-reaching and profound changes to how we conduct our lives, from where we work to what we eat. While on-the-go consumption has been eliminated from many daily routines, snacking, especially at-home snacking, continues to have an important place. According to Mintel, 56% of UK consumers say snacking gives them an opportunity to take a much needed break during the day¹. With many consumers expecting COVID-19 to extend into 2021², these new trends redefining the industry are not expected to change any time soon.